Thursday, July 30, 2015

The Live Feed


If you are a die hard Big Kid Powersports fan or are close to the inner circle, you know that we have been up to something.  We have been working with our riders and conjuring up this idea of running a LIVE video stream from their bikes at the races.  Now, we are not the pioneers in this field, but this is a pretty sweet idea.  A lot of riders run GoPro and other action sport cameras, but that footage can't be viewed LIVE by other viewers.  We ran our feed through our LiveStream.com account.  There is a slight delay, but this allowed us to view the footage LIVE while our rider was still on the track.  Not only can we view it, but EVERYONE can watch it as it is happening.

"Ok, that's kinda cool....so what."  Our plan with this feed is to give motocross fans a new angle to enjoy the race.  I sat with some fans in the crowd at the Lake County fair race last night as they watched the race in person AND had the footage pulled up on their phones.  There is just a 'cool' factor of watching the race in real life and enhancing it with the footage from the bike as it is happening.  The very short delay actually was helpful.  There were a few moments where you watched a rider have a great jump, or a close call and you could glance down at your phone and experience what the rider saw just moments earlier.

If you were out at the track, you saw the "privateer" apparatus that was mounted to our racers bikes. Since we are still in BETA testing with this idea, we are still dialing in some mounting and angle options.  We had one issue that was boarder line scary.  I told all my racers that the camera (my phone) had nothing to do with them.  It was my problem, ignore it, don't even think about it being there.  Well, there was one race that my mount almost became a problem.  While on Griffith's 65, the brake line came up and over the phone after some big air.  The hose grabbed the camera and mount and pulled it down hard.  Once back in the pits, we were able to see how tight the brake line had gotten and realized that this could have been a pretty significant issue.  Back to the drawing board on mounting areas.

All in all, the LIVE feed from the bike was a great success.  We will be dialing it in and growing this idea for the upcoming races.  We had two objectives with the launch of this idea.  Be first and get a buzz.  We were first in local races to run a live video stream from a bike and there were racers talking about it in the pits.  So, in my book, it was successful.  Big Kid Powersports and their Live Feed.....it's official.  If you missed the live feed event, you can check out the archived videos from the race at https://livestream.com/accounts/14377803. It is raw footage, as it happened that night, so you will want to scroll around in the video to see some highlights.  Enjoy and stay tuned.

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